| Renault has launched a new campaign for its All-New Clio model, celebrating thirty years in the making. Poke, the campaign travels through three decades of the iconic car, which is the best-selling French car of all time with more than 15 million sold to date. As a hero model for the brand and a main flag bearer for many years, the campaign tracks the development of the Clio, with changes in culture and society over the same period. The advert portrays the story of two young friends and their shared experience of a school ‘French exchange,’ and the relationship that blossoms over the following thirty years, one punctuated by each edition of the famous Clio. The advert utilises the well-known track “Wonderwall” by Oasis. The fifth generation All-New Renault Clio is the latest model of the best-selling car of its type in Europe and features the latest technological innovations and iconic style that have marked out its ultra-successful predecessors over the past three decades. With an evolutionary exterior styling and a revolutionary interior, the Clio sets new standards for quality, technology and practicality. The All-New Clio is one of the safest cars in its class, as highlighted by its five-star EuroNCAP rating. Priced from €17,195, the All-New Renault Clio is on sale now. A hybrid version that is capable of doing 80 per cent of its urban journeys with zero tailpipe emissions will follow in 2020. At the recent 2020 CarBuyer Best Car Awards, All-New Renault Clio was named Car of the Year, and also took top honours in the Best Small Car category. Groupe Renault has been making cars since 1898. Today it is an international multi-brand group, selling 3.88 million vehicles in 134 countries in 2018, with 36 manufacturing sites, 12,700 points of sales and employing more than 180,000 people. To meet the major technological challenges of the future and continue its strategy of profitable growth, the Group is harnessing its international growth and the complementary fit of its five brands, Renault, Dacia, Renault Samsung Motors, Alpine and LADA, together with electric vehicles and the unique Alliance with Nissan and Mitsubishi. With a new team in Formula 1, Renault sees motorsport as a vector of innovation and brand awareness.
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