Home Motoring News Opel Announced as Title Sponsor of The Last Word on Today FM

Opel Announced as Title Sponsor of The Last Word on Today FM


Opel has been announced as the new sponsor of ‘The Last Word’ with Matt Cooper
on Today FM.

From January 2019, Opel will be partnering with ‘The Last Word’ with Matt Cooper
on Today FM to celebrate 120 years of German engineering. The new sponsorship
will include a combination of promo spots, sponsorship stings along with
informative content that will be delivered across TodayFM.com as well as exciting
promotions throughout the year.

The new partnership which was brokered by Media Central with Opel’s media
agency Mediacom will give the brand access to a weekly station audience of over
870,000 listeners.

Commenting on the upcoming 12 month sponsorship, Ross McDonnell,
Sponsorship Manager for Media Central said; “The Last Word with Matt Cooper
has consistently been one of the most popular shows on Today FM. The show
reaches 137,000 listeners daily giving Opel great national reach during the key
drive time afternoon slot. We’re looking forward to working with Opel and Today FM
to activate this partnership over the next 12 months.”

Gillian Whittall, General Manager of Opel Ireland said “With its progressive,
intelligent debate, ‘The Last Word’ with Matt Cooper is the right partner for Opel, as
the brand paves into its 120 th anniversary with advanced German engineering and
design – perfectly attuned to today’s smart motorist and listeners of ‘The Last

While Today FM presenter Matt Cooper added; “We’re delighted to welcome Opel
as our show sponsor on The Last Word. They are consistently bringing best in
class design and innovation to the market which makes them a great fit with
segments within our show. We’re looking forward to working with a brand which
has long held a special place in the hearts and minds of Irish consumers.’
The Last Word airs daily from 4.30PM attracts 137,000 daily listeners and is well
known for its cutting edge debate and informative features around current affairs,
business and technology.