Home Blog

NEW PEUGEOT E-308 and E-308 SW


Already available in electrified plug-in hybrid versions, the two new PEUGEOT 308 silhouettes – the saloon and estate SW, will be available in 100% electric version from 2023. PEUGEOT will be the first European manufacturer to offer a 100% electric estate. The electric 308 and 308 SW will be powered by a brand new electric engine, developing 115 kW (156 bhp) and with a range of over 400 km (WLTP cycle) depending on the level of equipment. This dual offer is a no-compromise response, perfectly adapted to the needs of C-segment customers: the unique look of the 308 is combined with the driving pleasure characteristic of PEUGEOT models, and with segment-leading efficiency, with an average fuel consumption of 12.7 kWh. Available in the Allure and GT trim levels, the new PEUGEOT E-308 and E-308SW will arrive on the market successively in mid-2023.

ALLURE. The design of the new PEUGEOT E-308 and E-308 SW is rooted both in the PEUGEOT DNA and in a dynamic, upmarket reference world. The longer front bonnet enhances the silhouette, the volumes are sensual and sharp, and the brand’s new crest is proudly displayed in the centre of the grille. The overall optimisation of the architecture benefits the interior space. At the front, the fang-shaped light signature frames the Matrix LED headlamps, perfectly integrating the 308 and 308 SW into the PEUGEOT family, as do the three-claw LED lights at the rear.

A new 18-inch aluminium wheel has been specifically developed for the 100% electric versions of the PEUGEOT 308 and 308 SW. Its aerodynamic efficiency is particularly well designed to optimise performance. 

EXCELLENCE. A brand new fully electric engine will be launched on the new PEUGEOT E-308 and E-308 SW: with 115 kW (156 bhp) and 260 Nm of torque (available from 0 km/h) for immediate responsiveness. The new engine will drive the E-308 silently, without vibration and without CO2 emissions. This engine will complement the current range, which includes 180 bhp/132 kW and 225 bhp/162 kW plug-in hybrids and internal combustion versions.

The gearbox on the PEUGEOT E-308 and E-308 SW optimises its range, while maintaining a high level of performance with a responsiveness specific to electric engines.

The battery is also new generation. It is a 54 kWh high-voltage battery (51 kWh useful) with a new chemistry. The battery has a new chemical composition with 80% Nickel – 10% Manganese – 10% Cobalt, which operates at 400 volts and allows a range of over 400 km according to the WLTP protocol (approval in progress).

Efficiency was a major concern for the PEUGEOT E-308 and E-308 SW engineers, since the combined efforts in terms of engine, battery, aerodynamics (optimisation of the front end and underbody), weight optimisation (EMP2 platform) and reduction of friction losses (class A tyres) has made it possible to attain remarkably low average energy consumption: 12.7 kWh per 100 km, a benchmark among 100% electric vehicles in the C segment.

In addition, in order to manage energy consumption as effectively as possible, the driver can select his or her driving mode (ECO, NORMAL and SPORT), and even, thanks to the “BRAKE” mode, increase deceleration when the accelerator pedal is released in order to optimise energy recovery. 

The on-board three-phase charger comes as standard and has a power rating of 11 kW. The charging socket accepts all charging modes. From a 100kW public charging point, the vehicle charge will go from 20% to 80% charge in less than 25 minutes.

Technologically, the new PEUGEOT E-308 and E-308 SW feature the latest generation of driving aids to promote calm and safe driving. These include:

  • Adaptive cruise control with Stop and Go function,
  •  Long-range blind spot monitoring (75 metres),
  • Rear Traffic Alert, which warns of danger when reversing.

EMOTION. For its driver and passengers, the new PEUGEOT E-308 and E-308 SW offer the latest generation of the PEUGEOT i-Cockpit®, recognisable by:

  • its compact, heated steering wheel, dedicated to driving pleasure and controlled agility,
  • its 3-dimensional digital head-up display, which can be customised and configured,
  • its central 10-inch touch screen.

The emphasis has been placed on cabin craftsmanship, inventiveness with fully configurable virtual i-toggles, and connectivity including the latest i-Connect® Advanced technology, an infotainment system that makes the driving and travelling experience more intuitive and rewarding. 

A range of services is available to make our customers’ life easier every day. A MyPeugeot® application is available on smartphone, which communicates with the vehicle and can schedule a remote charge, or launch a thermal pre-conditioning remotely.

We expect it to arrive in Ireland in Q4 2023, with prices and specs to be issued in due course.

All New Nissan X-Trail breaks cover


The next chapter of Nissan’s electrified product offensive takes shape today with the launch of the all-new, fourth generation X-Trail. Almost seven million units of X-Trail have been sold globally, making it one of the world’s most popular family adventure vehicles.

For this new iteration, Nissan has drawn on the well-established DNA that runs through all three of the previous generations of X-Trail, its muscular design, flexible utility and advanced all-wheel drive capabilities and it will be available in both five and seven seater configurations, offering a convenient option for days out with extended family or friends.

“The move towards electrified driving is well and truly underway in Ireland and Nissan continues to lead the way. With over 10 years’ experience of selling EV’s our expertise makes switching to electrified driving a whole lot easier.  Our growing range of electrified vehicles enables drivers to make a fully informed choice that is right for them, no matter where they sit on their journey towards 100% electric driving and a more sustainable future.

Nissan is charging towards an electrified future and we are committed to ensuring that 75% of our sales mix will be electrified by the end of 2023.  Today’s unveiling of the all-new X-trail brings us even closer towards achieving that ambition” said Seamus Morgan, Managing Director of Nissan Ireland. “

Central to Nissan’s electrification drive the new X-Trail will be available with Nissan’s unique e-POWER drivetrain.  Nissan’s e-POWER system is comprised of a high-output battery integrated with a petrol engine, power generator, inverter and 150kW front electric motor. 

The unique element of e-POWER is that the petrol engine is used solely to generate electricity, whilst the wheels are always completely driven by the electric motor. This means the engine can always run within its optimal range, leading to superior fuel efficiency in urban settings.

Thanks to the pure electric motor drive, with the e-Power system there’s no delay as with an internal combustion engine or traditional hybrid. The instant response delivers exhilarating high torque feel and agile acceleration to make overtaking or merging onto a highway easier and more confidence-inspiring.

Central to X-Trail’s appeal over the previous three generations has been its distinctive styling which projects a reassuring sense of solidity and robustness, without being aggressive.

The exterior is highlighted by signature Nissan design elements such as the floating roof and V-motion grille and from the side, muscular wheel arches at the front and rear give the X-Trail presence on the road reflecting X-Trail’s adventurous character. 

The new X-Trail will be available in 10 body colours with five two-tone combinations, creating 15 variations to choose from.

As with the 100% electric Nissan LEAF, Ariya and JUKE Hybrid, the new Nissan X-Trail is equipped with Nissan’s e-pedal, enabling the driver to launch, accelerate and decelerate using only the accelerator.

In addition to e-Pedal a new all-wheel drive system designed to work with Nissan’s electrified powertrains is introduced on the all-new X-Trail in Europe. e-4ORCE is an electric motor drive system which will deliver reassuring traction and confident acceleration in all conditions thanks to Nissan’s most advanced all-wheel control technology

Inside, the cabin of the all-new Nissan X-Trail sets a new segment standard for elevated ambience, distinctive design and enhanced usability.

Advanced Nissan Intelligent Mobility technologies are at the driver’s fingertips, with comfort and quality in every touch. New premium materials, smart features and considered detailing enhance a cabin that delivers cutting-edge design and practicality in every dimension.

Customer research has clearly shown customers’ preference for easy-to-use core functions, so the X-Trail has simple, intuitive heating/air-conditioning controls, as well as buttons that govern the central screen functions, such as audio and navigation. 

To make it easier to load items, install a children’s seat, or get comfortable in the car, the access to the second row seats is now even more accessible due to the rear passenger doors opening to nearly 90 degrees.

To enhance comfort and make driving more fun, the all-new X-Trail offers an advanced infotainment system with a broad portfolio of connected services including effortless integration of smartphones, in-car WiFi for up to seven devices and NissanConnect Services, and a dedicated app with which to interact with and monitor the vehicle.

The larger, higher resolution 12.3 inch NissanConnect display screen is a digital gateway to navigation, entertainment and vehicle settings, and is compatible with both Android Auto® and Apple CarPlay®, with wireless Apple CarPlay® also introduced.

An innovative new 10.8-inch (windscreen type) Head-Up Display (HUD) provides the biggest-in-segment image size. Key navigation, driver assistance and road information are projected onto the windscreen within the driver’s line of vision.

Home-to-Car skills are compatible with Google Assistant and Amazon Alexa devices. The system supports a wide range of commands, including the ability for drivers to send destinations to the car’s navigation by talking to their smart device, minimising the time required to input the destination.

Through the NissanConnect Services smartphone app, vehicle control functions are available such as remote horn and lights, as well as remote door lock and unlock. Smart alerts can also be set including speed, time and zone with app notifications should the vehicle exceed the set parameters. When in the vehicle, drivers can activate the Voice Control feature to easily use a variety of in-vehicle functions and equipment through voice commands without taking their eyes off the road.

The new X-Trail is also equipped with the next generation of ProPILOT driver assistance, Called ProPILOT with Navi-link. ProPILOT with Navi-link accelerates and brakes the vehicle within a single-lane on a motorway. The system can also resume automatically if the vehicle has been stationary for less than three seconds and the traffic in front of the car moves away.

The Pro-pilot system can also adapt the car’s speed according to additional external circumstances: when the car crosses to a lower speed limit zone on the motorway, the system is able to read road signs and take into account navigation system speed limit data to slow the X-Trail to the appropriate speed, meaning the driver doesn’t need to adjust the cruise control speed manually.

Additional security comes in the form of Nissan’s Intelligent Forward Emergency Braking with predictive function. Thanks to advanced radar technology, sensors can read the road beyond the car in front to detect if a vehicle suddenly brakes. The system will apply the brakes to reduce the likelihood of a collision.

“The all-new X-Trail is a tour de force of Nissan’s innovative technology. The new X-Trail has been designed and engineered from the ground up to meet the very exacting needs of our customers. For more than 20 years, X-Trail has been synonymous with comfort, convenience, security and confidence. Add intuitive technology and rugged design, and a brand new unique electrified drivetrain and we’re confident that the new X-Trail will be hugely well received by the Irish public and will exceed the success of previous generations,” said Seamus Morgan.

Volkswagen No.1 brand for new car sales in July with 15.85% market share


Volkswagen was Ireland’s most popular car brand in July for new car sales with 15.85% market share. This is the strongest July in the brand’s history in Ireland, bolstered by the continued success of the all-electric ID. range.
Volkswagen had the leading position in the BEV segment with 43.72% market share, meaning that almost half of all electric vehicles sold in July were from the ID. range (ID.3, ID.4 and the recently launched ID.5). The ID.4, the most popular BEV of the month, was also the fifth most sold vehicle (all cars) demonstrating its popularity amongst the total market.
Looking at the year-to-date performance, Volkswagen has retained its 2021 title of Ireland’s most popular BEV brand in 2022 (January – July). The ID.4 remains Ireland’s most popular fully-electric vehicle as it was in 2021. Most notably, the ID.4 is one of the top 10 most popular models sold (all cars, 9th position) year to date in 2022, clearly demonstrating Irish consumers’ appetite for electric vehicles.

Roldolfo Calixto, Volkswagen Brand Director for Ireland said:
“After a challenging start to the year due to global supply chain struggles, we are delighted to see the strong results of the Volkswagen brand here in Ireland, especially the continued success of the ID.4 and ID. range. We are proud to see and support Ireland’s rapid adoption of fully-electric vehicles. We just recently launched the ID.5 and later this year look forward to welcoming the iconic ID. Buzz Passenger and Cargo variants to Ireland, further strengthening our wide range of fully electric Volkswagens on offer to consumers.”

New all-electric Volkswagen ID. Buzz and ID. Buzz Cargo is now open for order


The ID. Buzz is Volkswagen Commercial Vehicles’ first all-electric vehicle and features a 77kWh lithium-ion battery, supplying 150kW (204 PS) to a rear-mounted electric motor that develops 310Nm of torque and is capable of an all-electric driving range of up to 400 – 420 Kilometres.

The customer online configurator is now enabled at http://www.volkwagenvans.ie and orders of the new ID. Buzz and ID. Buzz Cargo can now officially be placed here in Ireland. Whether as an electric MPV for family, leisure or business, or as a commercial vehicle for companies, the zero emission all-rounder is available for order at Volkswagen Retailers across the country.

The ID. Buzz Cargo is set to make an electrifying entrance to the market offering a broad range of trim lines to suit all needs. The ID. Buzz Cargo starts at an ex. VAT price €41,538* with cruise control, dual sliding doors and parking sensors (front & rear) as standard. The mid-tier Cargo Executive offers the addition of 19” ‘Tilburg’ alloy wheels, adaptive cruise control, “Keyless Entry” central locking and rear view camera system starting from €51,862. The flagship trim, the Cargo Max features 20” ‘Solna’ alloy wheels, “Travel and Park assist” along with Discover Pro Navigation starting from €55,187. The prices shown for ID. Buzz Cargo are ex. VAT and are inclusive of the current government grant of €3,800.

The ID. Buzz launches with four trim levels: Life, Family, Tech and Max. The entry-level Life starts at €65,890** and offers LED headlights, heated windscreen, the Buzz box removable storage, Discover Pro navigation and infotainment with 10” colour touchscreen, and wireless charging. Family, priced from €70,460** adds the ‘IQ. Light’ LED matrix headlights, heated driver seat and single passenger seat, rear view camera and “Park Assist”. Next in line the Tech is priced at €72,055. This specification boasts 20” ‘Solna’ alloy wheels, a Power tailgate with “Easy Open” and a 12” colour touchscreen for optimal visual experience. The ID. Buzz Max is the complete trim variant in addition to previous features it has 21” ‘Bromber’ alloy wheels and dual power sliding doors. The interior gains 30-colour ambient lighting system and comfort seats in the front and retails at €75,930*
App Connect is standard along with a multi-function steering wheel for comfort.

Sustainability is also an integral part the new ID. Buzz, from design, to manufacturing, to the road. The interior features recycled synthetic material and leather-free, in addition to the all-electric powertrain. The ID. Buzz is manufactured using sustainable components: battery housings and wheel rims are made from green aluminium and tyres from low-emission production.

Alan Bateson, Managing Director of Volkswagen Commercial Vehicles Ireland commented “The launch of the ID. Buzz and ID. Buzz Cargo has been one of our most successful launches in the brand’s history, the interest levels in Ireland to date have been phenomenal which is a true testament to this evolutionary, ground-breaking addition to our range. We’re delighted to now be in a position to allow our customers to build this vehicle online using our customer configurator whilst our dealer network are waiting and ready to take orders”

Contact your local Volkswagen Commercial Vehicle Retailer to enquire about ordering.

Award Winning architect Hugh Wallace announced as DS Automobiles Brand Ambassador


DS Automobiles Ireland are delighted to announce Hugh Wallace, an award-winning architect as their new Brand Ambassador. 

Hugh is a founding director of the architect firm Douglas Wallace, a member of the Royal Institute of Architects in Ireland, past president of the Institute of Designers in Irelandand a well-known TV personality. 

Since starting his company in 1982 Hugh has guided it’s growth to become one of Ireland’s leading architecture and design firms. Hugh has a passion for creative design that engages with its audience to create conversation and comment. He believes that good architecture is essential to create social cohesion and enhance enjoyment of our landscape and living environment whether in the city or countryside. It’s about creating a smile on people’s faces – creating a sense of place and belonging. 

Hugh is a judge in RTE’s Home of the Year is where he opens the door to the most extraordinary homes in Ireland to see the creativity that abounds. He is also the presenter of RTE’s Great House Revival, his other passion, the restoration of ourarchitectural heritage from the humble farm buildings to the great houses of Ireland. Outside of the day job, Hugh loves to cook. In 2019, he appeared on Virgin Media’s The Restaurantand was awarded five stars. 

Hugh joins the DS Automobiles team at an exciting time for the brand, as it launched last year in the Republic of Ireland with a stunning range of premium vehicles. Hugh’s choice of motor is the ALL NEW DS 4 E-TENSE PHEV (plug in hybrid) in a vibrant Velvet Red colour, a model voted by Festival Automobile International jury as the Most Beautiful Car of 2022.

Speaking of the new partnership with Hugh, DS Automobiles Ireland Marketing Manager, Jana Solovjova, said: “Hugh’s reputation in the architecture world and passion for finer details, is perfectly aligned with our target audience, whilst exceptional design and appreciation of using premium, well-crafted materials are areawhere we see real parallels with our own brand values. DS Automobiles embodies innovative, luxury design, French savoir faire and exceptional know-howWhen we marry this up with Hugh’s style, charm and engaging personality, we think he’s a great fit for DSAutomobiles. We are very much looking forward to working with him on various projects in the coming months and years.”

Standing beside his brand new 225bhp DS 4 RIVOLI E-TENSE PHEV, Hugh commented on his new appointment:‘I’m delighted to work alongside DS AutomobilesThe carsfeature exceptional design and a very premium feel, which stood out to me personally. The brand has already been doing some great things this year, I am very excited to be part of its future and work with the DS team.”

Visit www.dsautomobiles.ie or DS Store Dublin located at Gowan Motors, Navan Road, Dublin 15, to start your own DS journey today.

MINI Aceman Concept


Mini’s range expansion continues, and with its latest concept, engineered from the ground up as an EV, the Mini Aceman also heralds a new design direction for the Anglo-German brand.

Mini calls it “Charismatic Simplicity” and that its design language is “clear and pared back.” The Aceman would sit between the three-door Mini Cooper and the jacked-up Countryman in a reduced Mini range of the future.

There’s no word on the electric powertrain at this stage, with Mini asking us all to just absorb the exterior and interior design features instead. In profile it remains unmistakably Mini, but with some added flare and angular form to the wheel arches.

Up front is where it gets more radical, with a new face that has to do without a conventional radiator grille, yet somehow retain a family look. When powered off it’s a bit bluff, but flick the switch and the car’s character comes to life thanks to some creative running lights which can be set to a checkered flag pattern or a jovial/patriotic/twee/jingoistic (delete as appropriate) Union Jack. By contrast the car’s rear is conventional and not dissimilar to the Countryman.

Inside there’s more of a revolution, with space maximised thanks to the flat floor of the EV platform and a bare-bones dash, with just a single central circular display, and a bank of toggle switches in keeping with the Mini myth. There’s no leather or chrome in the cabin, adding to the car’s eco credentials.

DS Automobiles – A taste of Dublin 2022

Post-production : Astuce Productions