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Alfa Romeo takes the stage at the Brussels Motor Show 2023


Alfa Romeo is starring at the 100th edition of the Brussels Motor Show, the first international event of the year thatbrings together all the most important car brands. For the Italian brand, it is an opportunity to showcase, for the first time ever, the new Giulia and Stelvio, which evolve in terms of style and technology. The star of Alfa Romeo stand isTonale in its Hybrid and Plug-In Hybrid Q4 versions. Tonale represents a milestone in the brand’s “from zero to zero” process that will lead Alfa Romeo to be the fastest brand on the global automotive scene to go from zero electrifiedvehicles (the beginning of 2022) to an entire range of zero-emission vehicles in 2027. 

The Tonale Plug-In Hybrid Q4an expression of Alfa Romeo’s “efficient sportiness

The Tonale is the most efficient Alfa Romeo ever: the first-ever car equipped with NFT Digital Certificate. Connectivity at the highest level and a completely new Infotainment system.

With Tonale Plug-In Hybrid Q4, Alfa Romeo aims to define the “Efficient Sportiness” paradigm, the first step toward the sportiness of the future according to the brand. Tonale Plug-In Hybrid Q4 is the most efficient Alfa Romeo ever with its 26g/km of Co2 emissions for accessing city centers without any restrictions and over 80 Km of battery life in full-electric mode for superior daily mobility. Plus, it offers more than 600 km of total range in non-urban use.

Alfa Romeo’s DNA: the Tonale Plug-In Hybrid Q4 is the sportiest version of the range and the best in its class for agility and driving dynamics and is equipped with a dedicated plug-in hybrid engine system, for a total power output of 280 HP, with a specific Q4 all-wheel drive designed to guarantee the best in traction and safety. Best-in-class on-board comfort, quality, roominess, and soundproofing. All information is available at the following link

The Alfa Romeo Tonale Hybrid: Electrification conceived to be at the service of the brand and its DNA

Alfa Romeo Tonale hybrid represents the brand’s first electrified C-SUV. The protagonist on the stand is the Hybrid powertrain with the unprecedented and exclusive 160-hp 48V Hybrid VGT (Variable Geometry Turbo) propulsion system, specific to Alfa Romeo and capable of transmitting motion to the wheels even when the internal combustion engine is off. Electrification is designed to serve the brand and its DNA by offering an authentic hybrid driving experience. Driving dynamics and agility are authentic Alfa Romeo thanks to specific technical solutions such as the most direct steering in the segment, brake-by-wire system for regenerative braking, “Dynamic Torque Vectoring” and “Alfa Active Suspension” electronic suspension with specific geometry, characteristic angles, and stiffness. All information is available at the following link


New Alfa Romeo Giulia and Stelvio“Timeless design”

New Look 2023 for Giulia and Stelvio, which evolve in terms of style and technology.

Today the two models show a new “look”, thanks to their sophisticated Full-LED Adaptive Matrix headlights and brand-new “Trilobo” grille, which provides a strong family feeling with the Tonale. Technology and connectivity hit new heights thanks to the new completely digital instrument panel with the historic “telescopic” design. “Alfa Connect Services” offer maximum comfort and safety on board, designed to offer “Over the Air” updates.

Also making its debut on the New Giulia and Stelvio, there is NFT (Non-Fungible-Token) technology, which is based on the concept of the “blockchain card”: an encrypted digital and non-modifiable register where the main information on each vehicle gets recorded. The brand’s driving dynamics remain a reference point in the SUV and sedan categories thanks to perfect weight distribution, best-in-class agility and lightness, and an extremely precise steering wheel.

For the first time, the public will be able to come aboard the Giulia in the “Competizione” trim, the special series that represents the top-of-the-line version and introduces the new exclusive Moon Light gray matte. Stelvio, on the other hand, is available in the Sprint trim, characterized by a strong sporty connotation.

All information is available at the following link

Renault Group ends 2022 with 7.5% Market Share


Renault Group finished 2022 in 5th position overall ending the year with 7.5% market share.

In the LCV market Renault Group finished in 4th position last year with 9.3% market share and in the PC market the Group took 5th position overall with 7.1% market share.

In the competitive B-segment the Group finished in the number one spot in 2022 with 21.1% share – the popular Dacia Sandero was on the podium with 9.8% segment share, up 3.4%, Renault Clio was in 4th place and Zoe E-Tech 100% electric was the number 1 electric car in the segment. The all-new award-winning Jogger was the third best-selling 7-seater in 2022, having just launched in April 2022.

Renault Arkana was the best-selling car in the Renault range in its first full year with the range topping E-Tech Engineered full hybrid arriving for 231 registrations.

In the LCV market, Trafic was the second bestselling medium van last year and Master the second bestsellinglarge van in 2022. 

Mobilize Financial Services (MFS) Ireland, Renault Group’s in house bank, lent over €160 million in 2022. 

MFS Ireland are continuing to offer new and more flexible terms on their PCP finance product catering for durations from 24 through to 48 months. Since the introduction of the new PCP flexible terms there has been a positive uptake on the different durations offered, today 50% of all PCPs are at durations outside of the market norm of 36 months PCP.

Patrick Magee, County Operations Director, Renault Group:

“We are very happy with Renault Group coming in at 5th place in the overall market in 2022 given supply challenges earlier in the year. We kept our promise on supply and with our own bank Mobilize Financial Services lending over €160 million in 2022, it was a good year. Great to see the Group taking first place in the B-segment with Sandero proving as popular as ever with the Irish customer in 2022 and also to see the all new Dacia Jogger achieving great results, in podium place in the 7-seat market truly reflecting its award winning status as the most affordable 7-seater in Ireland.  It has been a good start to 2023 with good supply across both brands and Renault Master in particular and also our new brand identity Dacia range which has arrived and is now in our dealerships across the country. The highly anticipated all new Megane E-Tech 100% electric has arrived in dealerships with consumer interest and orders high”.

Renault’s 231 PC offers are available on new models across the range ordered or registered by 31st January.

Renault Arkana is available on the road for 231 from €259 per month for the Evolution TCe 140 and €299 for the E-Tech full hybrid Evolution 145 version.

Clio from just €199 per month on the road, and Captur, available on the road from €255 per month for the Evolution TCe 90 model version. Renault Zoe E-Tech 100% electric evolution R110 is available at dealerships for 231 from €289 per month on the road.  

All 231 finance offers are available through Renault’s 32 Dealerships with Mobilize Financial Services (MFS) the in-house finance arm of Renault Group. 

The all new Megane E-Tech 100% electric has arrived in dealerships and is available from €309 per month on the road with Mobilize Financial Services with home charger and service plans available.

The stunning All new Megane E-Tech 100% electric is the first electric model to benefit from the new purpose-built CMF-EV platform, and the first electric model launch under the ‘Renaulution’ plan. The Megane E-tech 100% electric introduces a sophisticated infotainment system developed in partnership with Google. With a 5-star EuroNCAP rating and up to 26 Advanced Driver Assistance Systems (ADAS) features available across the range, all new Megane E-Tech 100% electric also features a class-leading digital experience with a 12.3-inch dashboard display, 9-inch multimedia display, and Android Automotive OS with integrated Google services. 

Available with a 40kWh battery with 300km range, a 130hp electric motor, 85 kW DC charging; a 60kWh battery with 450km range, a 220hp electric motor, 130 kW DC charging; and 22kW AC charging is standard on all versions.

The three trim levels available are EquilibreTechno, and Launch Edition – each with generous levels of standard equipment. Renault dealerships will have test drives available at their launch events for all new Megane E-tech 100% electric from Thursday 19th – Saturday 21st January. 

For 231 Mobilize Financial Services LCV offers are available on all orders taken and registered by 31st January2023, 

On Trafic dCi 130 BusinesPanel Van customers will pay €359 per month over a 60-month term and with Master dCi 135 Business MY22 version, €355 per month. These LCV 231 offers are only available on the Renault van range via a MFS contract.

Dacia’s 231 offers are available across the range until the end of January 2023 – including All New Jogger for just €7.77 per day on the road with a 5-year warranty.

Dacia Sandero is available for 231 from just €5 per day on the road plus 5-year manufacturer’s warranty, while Sandero Stepway is available from just €5.50 per day on the road with 5-year manufacturer’s warranty.

Duster is available from just €6.50 per day on the road plus 5-year manufacturer’s warranty.

Dacia’s 231 Offers are available on all orders taken and registered by 31st January 2023.

The free 2-year extended warranty offer is exclusive to Mobilize Financial Services (MFS) customers for all Dacia’s registered with an MFS agreement in January 2023.

Lord Mayor of Cork City Takes Delivery of 2023 Car, a new Ford Mustang Mach-E

FREE PIC - NO REPRO FEE - Jan 6, 2023 The Lord Mayor of Cork, Cllr. Deirdre Forde was today (Friday) presented with the 2023 Lord Mayoral car, a fully electric Ford Mustang Mach-E Extended Range AWD, by Padraig Duane of Henry Ford & Son Ltd. This is the second consecutive year that an electric vehicle is being used to support the Lord Mayor of Cork’s duties is in line with Cork City Council’s 2019 – 2024 Corporate Plan which sets out the Council’s plans to lead in the creation of a more sustainable city. Pic: Brian Lougheed

The Lord Mayor of Cork, Cllr. Deirdre Forde, was today presented with the 2023 Lord Mayoral car, a fully electric Ford Mustang Mach-E Extended Range AWD, by Pàdraig Duane of Henry Ford & Son Ltd.

This is the second consecutive year that an electric vehicle is being used to support the Lord Mayor of Cork’s duties and is in line with Cork City Council’s 2019 – 2024 Corporate Plan which sets out the Council’s plans to lead in the creation of a more sustainable city. 

The Mustang Mach-E fully electric SUV has a range in excess of 600km and will be charged on site in City Hall. Driving the Mustang Mach-E leads to an approx. 50% cut in running costs compared to driving a petrol or diesel engine in a similar-sized vehicle.

Lord Mayor of Cork, Cllr. Deirdre Forde said: “I want to express my gratitude to Pàdraig and the team at Henry Ford & Son Ltd for continuing the tradition of supplying the official Lord Mayoral car. This is the second year that the Lord Mayor’s car is fully electric, something I believe is vital in highlighting the Council’s commitment to climate action and making the city a more environmentally sustainable city”.

Pádraig Duane, Fleet Business Manager, Henry Ford & Son Ltd. commented: “We are delighted to continue for 2023 the long tradition of providing a Ford car for use by the City’s Lord Mayor.  With its distinctive number plate – always the first car to be registered each year in Cork, the Lord Mayor’s car has become a common sight in and around Cork City and, indeed, in the wider county.  And certainly, the sleek new Mustang Mach-E, all electric premium SUV, is a truly eye-catching and very apt car to continue the tradition, with its zero emissions capability, maximum Euro NCAP safety and green performance ratings.  The Lord Mayor’s Mach-E is the latest extended range AWD model giving maximum flexibility with a range of more than 600km from a single charge.”

Mach-E drivers in Ireland, through Ford’s BlueOval™ Charge Network, have access to around 3,000 charge points on the island of Ireland and over 300,000 public charging stations across Europe.  The charging network includes access to high power chargers such as the fast-charging stations from IONITY.

First appearance of the new ID.7 saloon with digital camouflage


The stage is set for the ID.7! Volkswagen will showcase its first fully electric saloonbased on the modular electric drive matrix (MEB) at CES in Las Vegas this week. Clad in smart camouflage, using multi-layered paintwork to create light effects, the flagship model of the ID. family is the next step in Volkswagen’s journey towards sustainable mobility. 

The ID. AERO3 concept vehicle, initially presented in China, already provided a preview of the new model, which embodies an aerodynamic design concept and is able to achieve ranges of up to 700 kilometers2 (WLTP). 

After a six-year break, Volkswagen is returning to the CES – the world’s largest trade show for electronics – with a very special product.

“With the new ID.7, we are extending our electric model range into the upper segments. The saloon will offer top-class technology and quality. The ID.7 is one of ten new electric models that we are planning to launch by 2026. Our goal? To deliver suitable products for our customers in every single segment,” says Thomas Schäfer, CEO of Volkswagen Passenger Cars.

The ID.7 offers an innovative climate and comfort experience 

With its latest model based on the MEB, VW has responded to customer feedback and improved the user experience in the relevant areas. A host of innovations come as standard in the ID.7:− the new display concept− the augmented reality head-up display − a 15-inch screen − new air conditioning controls integrated into the first level of the infotainment system− illuminated touch sliders

The new air conditioning concept with intelligent vents offers a number of functions. For instance, the ID.7 can detect when the driver is approaching based on their key and will start to cool the interior on hot summer days or heat the interior on cold days before the driver gets into the vehicle. 

Newly designed “Smart Air Vents” control the flow of air and move dynamically to distribute the air over large areas as quickly as possible. If there are passengers in the car, the air can be directed straight to the body or ventilate the interior indirectly. These functions are visible at all times on the new large display and can be activated and saved individually for each user. Special requests can be activated using voice commands. If the user says “Hello Volkswagen, my hands are cold!”,the ID.7 responds by starting the steering wheel heating function and directing warm air towards the hands. 

Unusual camouflage concept is interactive

After a six-year hiatus at CES (the Consumer Electronics Show) in Las Vegas, VW was keen to make its mark. The camouflaged saloon features a unique, digital paintwork that lights up interactively. Forty layers of paint have been applied; some of which are conductive while others have insulating properties. A total of 22 areas of the vehicle can be controlled separately and are electrified so they light up individually or in time with the connected sound system. QR codes on the bonnet and sides of the vehicle provide an interface between the physical and digital worldswhile disguising the contours of the final production vehicle. 

MEB permits realization of an aerodynamic design and a generous interior concept

In terms of style, the ID.7 follows the design language of the fully electric ID. model family. Features include an aerodynamic front section and roof that help to reduce energy consumption and increase range. Air intakes located in the front end guide the air flowing through them down the sides of the vehicle, creating an excellent drag coefficient and range of up to 700 kilometers2(WLTP).

Like all other models in the ID. family, the ID.7 is based on the MEB of the Volkswagen Group. With short overhangs and a long wheelbase (2.97 meters), occupants ride around in the height of luxury and comfort.

Volkswagen’s electric mobility campaign: 500,000 vehicles based on the MEB already delivered

With its ID.7 saloon, Volkswagen is expanding its successful fully electric ID. family into the upper middle class of the high-volume segment and advancing its electric mobility campaign with the ACCELERATE strategy. VW has already reached a first milestone: Since the first ID.3 models were handed over to customers in September 2020, Volkswagen has delivered 500,000 vehicles from its ID. family worldwide through its subsidiaries – around one year earlier than planned and despite ongoing difficulties in the supply chain. 

After the ID.34, ID.45, ID.5 and ID.66 (only in China) models and the new ID. Buzz7, the ID.7 will be the sixth model from the ID. family and is Volkswagen’s second global car to be based on the MEB after the ID.4. It is planned to launch the electric saloon in the three primary markets of China, Europe and North America. The ID.7 for the European market will be produced at the Volkswagen Emden plant. After the ID.4, it will be the second model based on the modular electric drive matrix to be built in Emden.

Volkswagen’s EV success story continues to grow in Ireland

Volkswagen Ireland is the country’s leading electric vehicle brand for two years running with a total market share of 26.4% in 2022. The ID.4 was Ireland’s best-selling electric vehicle last year, accounting for nearly one in five (19%) of EVs sold, helping Volkswagen Ireland break the record for all-time EV sales in the process. Meanwhile, the new ID. Buzz made history by becoming the first vehicle to win Irish Car of the Year and Irish Van of the Year, as well as Irish MPV of the Year.

Rodolfo Calixto, Volkswagen Brand Director for Ireland said: “The ID. family has been a resounding success, particularly here in Ireland where motorists have been quick to see the benefits of electric vehicles. 2022 was another phenomenally successful year for the brand with the ID.4 leading the way and Volkswagen breaking the record for all-time EV sales. However, we are not resting on our laurels in 2023. The addition of the ID.7 towards the end of the year will strengthen our position as Ireland’s leader in electrification and convince even more people to make the switch to Volkswagen’s electric power.”

George Corbett Motors ŠKODA Dealer of the Year 2022


George Corbett Motors were awarded the coveted “Škoda Dealer of Year 2022” at a recent ceremony in Prague. In addition to the overall award, George Corbett Motors also swept home with category awards for; Best Aftersales Dealer and Best Financial Services Dealer 2022.

Speaking at the awards ceremony John Donegan, Brand Director, ŠKODA Ireland said “To be awarded ŠKODA Dealer of the Year requires not only outstanding commercial achievements but exceptional customer service.  The Team at George Corbett Motors have demonstrated this in spades over the last twelve months. I would like to congratulate George and his team and thank them for their continued success”

George Corbett Motors has served the Waterford area since it commenced trade on the Park Road twenty eight years ago. Due to increased expansion George Corbett Motors relocated to the Cork Road in 2003. George Corbett Motors was appointed a ŠKODA dealer in 2016 and revitalised the brand in Waterford, increasing the share from 3% to nearly 9% in 2022! George Corbett Motors is prominent in the local community and enjoys associations with Waterford GAA and Bohemians’ Soccer Club.

George commented: “We are delighted to have been awarded ŠKODA Dealer of the Year, 2022. This award could not have been won without the commitment of the entire team at George Corbett Motors. I would like to give credit to the unseen team in finance and administration, our aftersales team, including our technicians, valetors and apprentices who work hard to prepare and maintain our customer’s vehicles. Receipt of this award is confirmation of the high customer standards we have implemented at George Corbett Motors. In particular, I would like to acknowledge the efforts of our Škoda Brand Manager Stephen Moore, our Aftersales Manager Fran Kehoe and our Business Manager Trevor Harris.

The Annual ŠKODA Dealer of the Year is awarded based on a selection of criteria most notably: Customer Satisfaction and Mystery Shopping Surveys in Sales and Aftersales, Annual Audit ISO 9001 accreditation and commercial key performance indicator achievements.

MINI Ireland announces New Brand Strategy focused on sustainability, social diversity, innovation


MINI Ireland have today launched a new strategy called BIG LOVE, a powerful vision and mission to do better, create a brighter future for all and the planet too. Anchored in a commitment to sustainability, social diversity and innovation, Big Love aims to provide a clear guiding principle for all activities for the MINI brand in Ireland. Today, this has come to life with the launch of a mural located in Dublin’s city centre created by artist @Klo_Wi a young Dublin based illustrator and muralist.

As a leading international company, community and social responsibility are a top priority at MINI. For this reason, MINI has partnered with LauraLynn, Ireland’s only Children’s Hospice providing free palliative and hospice care for children and is assisting by raising vital funds for the charity over the past two years, the mural aims to raise funds by linking it to a QR code.

This installation represents the launch of MINI Big Love in Ireland and symbolises the values surrounding the Big Love strategy. The style of the mural is bold, graphic and funky with the use of elemental characters and vibrant palettes is aligned with the visual iterations of ‘Big Love’. There is a QR code on the mural so passers-by can easily scan and donate to Laura Lynn. This mural is just one of MINI’s Big Love projects.

Dogs Trust Partnership

Earlier this year MINI partnered with Dogs Trust, Ireland’s largest dog welfare charity, on a mission to help dogs travel happier and safer across the nation by becoming the first officially dog-friendly Irish car retailer by 2023. MINI retailers across Ireland have accepted the challenge of becoming “truly dog friendly” by completing a Dogs Trust approved training course.

Julie Bothwell, Head of Sales and marketing MINI Ireland said: “MINI has always been the answer to the challenges we face with individual mobility. The willingness to rethink the status quo defines the brand to the present day, and we are motivated to do the best for our community and make a difference.”

Mark Donnelly and HUH Clothing

MINI Ireland has also been supporting Mark Donnelly, Founder of How’s Ur Head Clothing (HUH) Clothing, a social enterprise that provides quality Irish produced clothing, whilst also raising money and awareness for mental health charities. Over the past few months, MINI collaborated with HUH to provide Random Acts of Kindness with gift boxes packed with free HUH clothing and MINI merchandise in random locations to delighted and surprise those who found them. The aim of this was “to make a stranger’s day”. Mark has also taken to the road in the distinguished HUH x MINI Cooper S to interview a few familiar faces for MINI Mental Health Moments Vlog series. 

MINI in Ireland

Today MINI has a large range of vehicles suited for motorists of Ireland from the classic 3-door and 5-door MINI Cooper, along with pure battery MINI Electric. The MINI Clubman and MINI Countryman meanwhile provide more space and convenience for those that might have families or pets. And starting as early as 2023, MINI is presenting a new generation of all-electric models. Two of the models developed from the ground up for pure electric mobility, an exciting time for the brand.

About Big Love

#BIGLove is MINI’s way of showing how two small words can inspire positive action. Ever since the brand was born in 1959, MINI has been all about doing more with less and finding the most creative ways to use space. This involves MINI facing up to the current challenges in the areas of mobility, energy economy and climate protection with independent solutions for the driving of tomorrow. MINI is pursuing the strategic sustainability goals of the BMW Group by consistently reducing CO2 emissions over the entire value chain. Innovative materials and enhanced use of secondary raw materials also contribute to greater sustainability.

Volkswagen ID. Buzz wins Irish Car & Van of the Year 2023

NO FEE PIC PIC JULIEN BEHAL PHOTOGRAPHY The winning 2023 Irish Van and Car of the Year in association with Continential Tyres is the Volkswagen ID. Buzz .Pictured at the Westin Hotel,Dublin at the awards was L-R Joe Rayfus, Chairman Motoring Media Association of Ireland,Tom Dennigan, Continental Tyres Ireland, Kim Kilduff, Marketing Director, Volkswagen Commercial Vehicles Ireland and Alan Bateson, Director Volkswagen Commercial Vehicles Ireland. MORE INFO CONTACT poloughlin@cullencommunications.ie

Volkswagen Passenger Cars’ ID. Buzz and Volkswagen Commercial Vehicles’ ID. Buzz Cargo have been named Irish Car of the Year and Irish Van of the Year 2023 – the first time in the event’s history the same model has won both awards. 

The ID. Buzz Cargo and its ID. Buzz people stablemate were awarded the unprecedented honour at a special ceremony at The Westin Dublin on Friday, capping off a memorable week for the new arrivals. 

On Monday, the ID. Buzz had its official Irish launch in front of a VIP audience at the VISUAL Centre for Contemporary Art in Carlow. On Wednesday, Volkswagen Commercial Vehicles Director Alan Bateson was in Hanover to collect a Golden Steering Wheel Award for the ID. Buzz, Germany’s best known award for new car models. On Thursday, he received the trophy for International Van of the Year at the Fleet Awards in Johnstown House, Co Meath. Friday’s Irish Car of the Year and Irish Van of the Year Awards in association with Continental Tyres, were the highlight of an incredible week.

A judging panel from the Motoring Media Association of Ireland (MMAI), which consists of motoring journalists from across Ireland, named the ID. Buzz and ID. Buzz Cargo the best car and van of the year, a feat that has never been achieved before. In addition, the ID. Buzz people won the MPV of the Year category, making it a hat-trick for Volkswagen Ireland on the night.

Irish Car of the Year committee chairman, Joe Rayfus, called the ID. Buzz and ID. Buzz Cargo “standout” vehicles. He said: “The ID. Buzz is a very worthy winner of the Irish Car of the Year; a truly stand-out vehicle. And, as the third electric vehicle to win the title, it really does confirm the onward march in Ireland towards an electric motoring future.

Accepting the Irish Van of the Year trophy, Alan Bateson, Director for Volkswagen Commercial Vehicles Irelandsaid: “I am extremely proud to accept these awards on behalf of the entire Volkswagen Commercial team. The ID. Buzz Cargo is a vehicle that has been 75 years in the making. This is a truly historic moment, heralding a new era of sustainability for both passenger cars and commercial vehicles. The phrase game-changer is bandied around liberally in the motor trade but the ID. Buzz is a truly a unique proposition. Everyone in the Volkswagen Commercial team feels privileged to have played their part in the delivery of these iconic vehicles and we cannot wait to see the reaction from members of the public now they are finally on Irish roads.”

Cutting edge technology, peerless practicality and a beloved heritage

Power for the ID. Buzz and ID. Buzz Cargo comes from a 77kWh lithium-ion battery mated to a rear-mounted electric motor that develops 310Nm of torque and an output of 150kW (204 PS). Both vehicles have an electronically-limited top speed of 145kph as well as a fast charging capacity of up to 170kW, enough to charge the battery from 5% to 80% in just 30 minutes.

Sustainability in an electric era

Sustainability is an integral part the new ID. Buzz Cargo, from design, to manufacturing, to the road. The leather-free interior features recycled synthetic materials, including seats made from reclaimed sea plastics and recycled plastic bottles. The ID. Buzz Cargo is manufactured using sustainable components: battery housings and wheel rims are made from green aluminium and tyres from low-emission production.

Accolades flood in for new arrival

Founded in 1978, the Irish Car of the Year and Irish Van of the Year awards are the most prestigious honour in the motoring calendar. Voted on by a jury of 32 of Ireland’s most experienced commercial vehicle journalists, each award recognises technology, efficiency, safety, comfort and practicality.

Tom Dennigan, of awards sponsor Continental Tyres, said Irish Van of the Year 2023 Award said: “The MMAI jurors provide a great service to Irish motorists in providing a really helpful insight into the broad range of increasingly sophisticated car models that are launched here each year.  No doubt, the Irish Car and Irish Van of the Year titles will be a huge boost to the popularity of the ID. Buzz in the new vehicle market in January and throughout 2023.”

The New Audi Q8 e-tron: Improved Efficiency and Range, Refined Design

Dynamic photo, Colour: Chronos Gray metallic.

With the Audi e-tron, Audi entered the age of electromobility in 2018, marking the start of the electric future for the brand. Since then, the model has been setting standards in the electric luxury-class SUV segment and the new Audi Q8 e-tron is now building on the success story. The top-of-the-line electric SUV and crossover impress with their optimised drive concept, improved aerodynamics, higher charging performance, and battery capacity and increased range of up to 582 kilometres in the SUV version1 and up to 600 kilometres in the Sportback version1. Significant changes, especially at the front of the vehicle, lend the new flagship SUV a fresher appearance.

New face, new name, new corporate identity

By calling this model the Q8, Audi is making a clear statement that the Audi Q8 e-tron is the top model among its electric SUVs and crossovers. The Audi Q8 e-tron and Q8 Sportback e-tron are immediately identifiable as fully electric models at first glance. This is thanks to the new front and rear designs that systematically carry Audi’s electric design language forward. As a prestigious electric SUV model from Audi, the Q8 e-tron ushers in the new corporate identity with a two-dimensional design of the logo on the exterior. The model lettering with an Audi logo on the B-pillar is new as well.

Maximum amount of space and comfort

With a vehicle length of 4.915 metres, a width of 1.937 metres, and a height of 1.619 metres for the Sportback and 1.633 metres for the SUV, the Q8 e-tron offers a maximum amount of space and comfort. The SQ8 e-tron and SQ8 Sportback e-tron are each two mms lower and  39 mms wider. Its wheelbase of 2.928 metres allows for a lot of legroom in the back seats too. It has a generous storage volume of 569 litres for the SUV and 528 litres for the Sportback. There are also 62 litres available in the front storage area, the so called “frunk”.

Three drivetrain variants

For both body shapes, three drivetrain variants with electric all-wheel drive can be selected. With their two motors, the base models of the Audi Q8 50 e-tron* and the Audi Q8 50 Sportback e-tron* generate 250 kW in boost mode and 664 Nm of torque, and they get a range of up to 491 km (SUV) and up to 505 km (Sportback), in accordance with the WLTP.

With their two motors, the Audi Q8 55 e-tron* and Audi Q8 55 Sportback e-tron* generate 300 kW in boost mode and 664 Nm of torque. Their ranges are up to 582 km for the SUV and up to 600 km for the Sportback, in accordance with the WLTP. Their top speed, and that of the Q8 50 e-tron* is limited to 200 km/h.

The top-end Audi SQ8 e-tron*and Audi SQ8 Sportback e-tron*are powered by three motors. Their boost performance amounts to 370 kW and 973 Nm of torque. The range of the S models is up to 494 km for the SUV and up to 513 km for the Sportback. Their top speed is limited to 210 km/h.

More battery capacity and higher charging performance

Two battery sizes can be selected. The battery of the Q8 50 e-tron has a storage capacity of 89 net kilowatt-hours (95 gross kWh), while the more powerful versions of the Q8 55 e-tron and SQ8 e-tron have 106 net kWh (114 gross kWh). Thanks to an adjustment to the battery management system, the battery capacity usable for customers has increased as well. At a high-powered charging station, the Audi Q8 50 e-tron reaches a maximum charging performance of 150 kW. With the Q8 55 e-tron and SQ8 e-tron, the maximum charging performance increases to up to 170 kW. The big battery can be charged from 10 to 80 percent during a roughly 31-minute charging stop – under ideal conditions, this corresponds to a range of up to 420 kilometres1. At an AC charging station or wallbox, the Audi Q8 e-tron charges at up to 11 kW. Audi offers an optional AC charging performance of up to 22 kW.

Under ideal conditions, the Audi Q8 50 e-tron can completely charge in around nine hours and 15 minutes (22kW: around four hours and 45 minutes) using alternating current. The big battery’s numbers are around 11 hours and 30 minutes at 11 kW and six hours at 22 kW. The Audi Q8 e-tron comes standard with the Plug & Charge function. At compatible charging stations, the vehicle authorises itself when inserting the charging cable and activates the charging point. Billing happens automatically. The new charging service Audi charging, which is set to launch in 2023 and will in the future replace the existing e-tron Charging Service, will allow for convenient access to around 400,000 public charging points across Europe. The e-tron route planner provides reliable support when searching for charging points along your route.

Revised rear-axle motor and electric torque vectoring for better dynamics

For the new Audi Q8 e-tron, the asynchronous motor concept on the rear axle was modified. Instead of 12 coils generating the electromagnetic field, there are now 14. The motor consequently generates a stronger magnetic field with similar electricity input, which in turn allows for more torque. If this isn’t needed, the electric motor requires less energy to generate torque. This lowers consumption and increases range. With the e-tron range’s S model, Audi used a three-motor concept for the first time in large-scale production.

High-resolution touch displays and voice control

Like all luxury-class Audi models, the Q8 e-tron uses the MMI touch response operating system. Its two large high-resolution displays – the top one with a 10.1-inch diagonal and the bottom one with an 8.6-inch diagonal – replace nearly all conventional switches and knobs. Beyond operation with the two touch displays, a lot of features can be activated through natural voice control. The digital display and operating concept in the Audi Q8 e-tron is rounded out by the standard Audi virtual cockpit with full HD resolution. Specific graphics depict all the important aspects of electric driving, from charging performance to range. On request, a heads-up display can be added. The Audi Q8 e-tron will come standard with MMI Navigation plus. Its media center supports the high-speed data transmission standard LTE Advanced, and it has an integrated Wi-Fi hotspot for the passengers’ mobile devices. The navigation system intelligently recommends destinations based on previously traveled routes.

Materials from recycling processes

The Audi Q8 e-tron will be certified as net-carbon-neutral2 for customers in Europe and the USA. Audi also uses recycled materials for some components in the Audi Q8 e-tron. These materials, treated through a recycling process, reduce the amount of resources used and ensure a closed, efficient and sustainable material loop. In the interior of the Audi Q8 e-tron, Audi uses recycled materials for insulation and damping, as well as for carpeting. The decorative inlay above the display, called the Tech Layer, is available with a new anthracite-coloured technical material that’s partially composed of recycled PET bottles. With the S line equipment package, the sport seats are upholstered in synthetic leather and the microfiber material Dinamica is an optional upgrade. Dinamica is made from up to 45 percent polyester fibres that are manufactured from recycled PET bottles, used textiles and fiber residue.

In contrast to previous microfiber quality, the production of Dinamica is also solvent-free – another contribution to environmental protection.

Furthermore, some safety-related components that partially comprise mixed automotive plastic waste treated through a chemical recycling process are used for the first time – specifically, the plastic covers for the seatbelt buckles. As part of the PlasticLoop project, Audi worked with the plastics manufacturer LyondellBasell to establish a process in which chemical recycling will be used for the first time to reuse mixed automotive plastic waste in the series production of the Audi Q8 e-tron.

Market launch in spring 2023

The new Audi Q8 e-tron and Audi Q8 Sportback e-tron will be available to order starting in mid-November, and will arrive to the Irish market in Spring 2023, with a starting price from €86,400.