By unveiling the PEUGEOT 408 in June 2022, PEUGEOT brought the allure of an unprecedented fastback silhouette to the top of the C segment. Unexpectedly different, the 408 stands out with its feline posture, dynamic lines offering an elevated driving position, and the premium sophistication of its design down to the finest details. The two electrified powertrains, PLUG-IN HYBRID 180 e-EAT8 and PLUG-IN HYBRID 225 e-EAT8, marked a first step in electrification for the 408. Earlier this year, the 48V HYBRID 136 e-DCS6 joined the 408 line-up. The new PEUGEOT E-408 takes this electric strategy to the next level with a zero-emission powertrain of 157 kW/210 hp paired with a 58,2 kWh (usable) NMC battery. The launch of the PEUGEOT E-408, with the opening of orders from 2nd October, marks the latest step in PEUGEOT’s ambition to become the mainstream EV leader in Europe. The new PEUGEOT E-408 will be built at the Mulhouse plant.
ALLURE: AN UNEXPECTED AND DYNAMIC FASTBACK DESIGN
The innovative and unexpected fastback design perfectly matches the modernity of the new PEUGEOT E-408. A platform that
allows for total electrification without compromising on style, dynamism, or interior comfort. With an overall length of 4.69m and a width of 1.85m (with the mirrors folded), the PEUGEOT E- 408 uses the multi-energy E-EMP2 (Efficient Modular Platform), notable for its wheelbase length of 2.79 m. This generous dimension allows the battery to be installed in the car's underbody, under the floor between the wheels, thus preserving the cabin space and lowering the PEUGEOT E-408's centre of gravity for dynamic road behaviour where pleasure drives progress. This architecture combines the dynamic elegance of a fastback, road behaviour worthy of the best saloons, and a slightly elevated driving position that enhances daily enjoyment, safety, and comfort.
A feline posture
With its wide tracks – 1.59 m at the front and 1.60 m at the rear – the PEUGEOT E-408 is firmly anchored to the road. Despite being elevated, this model offers a sleek and sporty profile thanks to a limited height of 1.49 m, which improves aerodynamics. The feline character of the PEUGEOT E-408 is highlighted by the unique and sharp treatment of the body surfaces, particularly noticeable towards the rear – with the ‘cat’s ears’, the boot lid, and the shape of the wings, creating sharp facets designed to play with the light. Side body and wheel arch protections extend into a robust black rear bumper, which, by cutting the body colour diagonally, accentuates the rear dynamism. The large 19-inch Graphite wheels with innovative design receive 225-50R19 tyres with very low rolling resistance (A+ class).
The body-colour treatment of the PEUGEOT E-408s grille dematerialises it by blending it into the bumpers overall shape – a sign of a generational change and the electrification era of the PEUGEOT range. The brands identity is more visible than ever through the sophisticated work on lighting. At the front, the LED technology allows for very thin – and very effective – headlights that form the PEUGEOT E-408s look: a resolutely PEUGEOT look. The light signature extends downward with two LED strips in the shape of fangs plunging into the bumper. At the rear, PEUGEOTs identity takes the form of the iconic three LED claws, inclined for even more dynamism. Five colours are available for the new PEUGEOT E-408: Okenite White, Obsession Blue, Selenium Grey, Elixir Red and Perla Nera Black.
EMOTION: MORE THAN EVER, PLEASURE DRIVES PROGRESS
Generous power, immediate torque… the 100% electric drive of the PEUGEOT E-408 offers pure driving pleasure. This is further amplified by the PEUGEOT i-Cockpit® and road behaviour, in true PEUGEOT tradition.
A unique driving experience
The incomparable PEUGEOT i-Cockpit® offers exceptional ergonomics. The compact steering wheel enhances driving pleasure by allowing unique agility and precision of movement. Positioned at eye level just above the steering wheel, the digital cluster includes a fully customisable and configurable 10-inch 3D digital panel. More than ever, driving pleasure is embedded in the new PEUGEOT E-408s genes, with exemplary road handling, high-end ride comfort, and perfect manoeuvrability in the city, enabled by a curb-to-curb turning radius of 11.18 m. To improve vibrational comfort, the body rigidity is optimised by bonding structural elements.
Performance contributes to driving pleasure
The new PEUGEOT E-408 features a synchronous electric motor with permanent magnets developing 157 kW (210 hp) and a generous torque of 345 Nm. This motor is produced in France, in Trémery, by the STELLANTIS-NIDEC joint venture. The reducer it is associated with is manufactured by STELLANTIS in Valenciennes (France).
The PEUGEOT i-Cockpit® with countless connected services*
The 10-inch high-definition central screen allows you to control the PEUGEOT i-Connect® Advanced system, which comes standard on the PEUGEOT E-408 and offers efficient and effective TomTom connected navigation. For optimal readability, the map display covers the entire 10-inch touchscreen. As for system updates, they are carried out over the air, meaning directly through data transmission via the telecom network. Efficient navigation with a trip planner and optimised solutions. The navigation system includes a trip planner function that optimally plans routes to maximise the cars range and facilitate recharging. To calculate the ideal route, the system takes into account numerous pieces of information, including the distance to be travelled, the battery charge level at the start, the desired battery charge level at the destination, speed, energy consumption, traffic, type of road, elevation, and of course, available charging stations near the destination.
Designed for a smooth energy transition
The aerodynamics of the new PEUGEOT E-408 (SCx: 0.66) received particular attention. Bumpers, front air intake, underbody screen, and lower rear guards for the the front wheels. The new PEUGEOT E-408 also receives a specific underbody forming an aerodynamic flat floor, the result is a low electricity consumption of 15.2 kWh / 100 km and up to 453 km WLTP combined range according to the WLTP cycle.** The PEUGEOT E-408 is equipped with a high-voltage battery of 58,2 kWh usable. With NMC 811 technology – 80% Nickel, 10% Manganese, 10% Cobalt – it benefits from increased energy density with 18 onboard modules. The new PEUGEOT E-408 offers a range of 453 km in the WLTP mixed cycle, meeting the needs of most C-segment customers, whose typical daily mileage is under 45 km (Industry data). Regenerative braking allows for a smoother driving experience. Using the paddles behind the compact steering wheel, the driver can easily activate regenerative braking in 3 levels, the left paddle increases regeneration, and the right one decreases it… The three regeneration levels are: Low (-0.6 m/s²) for sensations close to a thermal vehicle, Moderate (-1.3 m/s²) for increased deceleration when releasing the accelerator pedal and, Increased (-2.0 m/s²) for maximum deceleration when releasing the accelerator pedal and thus maximum regeneration. The last two levels automatically illuminate the rear stop lights. The driver can also choose between three drive modes, depending on their priorities. Normal is the default mode, setting the power at 140 kW (190 hp) and torque at 300 Nm, offering an ideal balance between dynamism and range. The Sport mode (157 kW/210 hp and 345 Nm) is available for maximum performance and activates automatically and temporarily during kick downs. The ECO mode (125 kW/170 hp, 270 Nm) favours range while preserving driving pleasure. The new PEUGEOT E-408 is equipped as standard with a heat pump, as well as heated steering wheel and seats, optimising passenger thermal comfort while preserving battery energy. A simple and fast recharge. For AC charging, the new PEUGEOT E-408 is equipped as standard with an 11 kW three-phase charger. For DC charging via superchargers, the PEUGEOT E-408 accepts power up to 120 kW, allowing a charge from 20% to 80% of the battery in just over 30 minutes (under nominal battery temperature conditions ) and recovering 100 km of range in just over 10 minutes. To optimise charging, the driver can program the lower and upper thresholds from the PEUGEOT E-408s central screen. For example, from 20% minimum charge to 80% maximum charge.
The new PEUGEOT E-408 is available in two trims: Allure and GT.
The PEUGEOT E-408 Allure comes standard with: LED headlights, 19-inch alloy wheels, PEUGEOT i-Cockpit® with a customisable 10-inch digital instrument cluster, connected navigation with trip planner, OK PEUGEOT voice command, wireless mirroring Apple CarPlay/Android Auto, 6- speaker audio system, heated driver seat and steering wheel, dual-zone automatic climate control, rear parking camera and sensors, heat pump, etc.
The PEUGEOT E-408 GT comes standard with, in addition to the Allure version's equipment: Matrix LED headlights, front parking sensors, PEUGEOT i-Cockpit® with a customisable 10-inch digital instrument cluster, aluminum interior trims with customisable 8-colour ambient lighting, aluminium door sills, hands-free motorised tailgate, Drive Assist Plus package.
Pricing will be announced closer to the launch date in early 2025. Visit www.peugeot.ie for further information.
